If you are looking for a watch that is that is sturdy and strong and looks great, the Seiko Velatura Diver’s Chronograph SNDA59P1 watch can be your great choice. The Seiko Chronograph range of watches are constructed with a strong stainless steel case, their remarkable feathers include three secondary dials with a chronograph feature, date display and alarm setting.

The Seiko chronograph watches come with sapphire mineral glass, and are water resistant. They are divers watches so water resistant to 200m. They feature the 7T92 1/20 sec, chronograph movement, Caliber 7t92, 60 minute stopwatch,movado watches, zero position reset feature Black dial, date calendar between 4 and 5 o’clock position, split time measurement & Precise Quartz movement.

SNDA59 Dive Chronograph Collection features hour, minute and small second hands, stainless steel case and bracelet & Date. It has black dial with luminous hands and markers, luminous hands and markers, Rotating bezel & Precise Quartz movement. Chronograph can measure up to 12 hours in 1/20 seconds. There is Scratch resistant Sapphire crystal. It also has Screw-down crown and screw-down locking buttons. Its Water resistant to 200m.

The Seiko Chronograph range of watches come with a stainless steel case, with its dial consisting of three secondary dials with a chronograph feature, date display and alarm setting. The Seiko chronograph watches come with sapphire mineral glass, and are water resistant. They are divers watches so water resistant to 200m.

They are available in the following features: the 7T92 1/20 sec, chronograph movement, Caliber 7t92, 60 minute stopwatch, zero position reset feature, black dial, date calendar display between 4 and 5 o’clock position, split time measurement and Precise Quartz movement.

Important features are:

Luminescent hands and hour markers

3-year battery life

Low battery indicator

100% solid titanium and stainless steel

Polished/brushed finish

Titanium carbon nitride coated bezel and push buttons

Uni-directional ratcheting bezel with elapsed time markers

Carbon fiber center links

Squeeze-release 3-fold safety clasp with Seiko signature

200m scuba diver water resistant

Sapphire crystal with anti-reflective coating

Screw locking crown

Screw locking push buttons

Case diameter is 50mm including crown by 15mm high

Lug size is 26mm

Weighs 200g

Fits wrists up to 9″

Seiko’s international warranty included

Instructions booklet included

Comes in Seiko presentation gift box

Stainless steel case, buttons,bvlgari watches, and bracelet.

Date window.

Movement: 7T92

It is easy to find the style of the 1970s unappealing. Despite the fact that it is “coming back,” (from what I hear) it was an era of too many browns, too much synthetics, and too much hair. One thing however that the 1970s encouraged was large size. Big hair, big cars, big pants, and big watches. Especially the diving watches. While many of these things are coming back, so are big watches. 40mm cases are now considered small or average, and most watches, which matter, are approaching 44mm or even 50mm (and larger). The Louis Vuitton Tambour Diver takes large size,replica rolex, with its 70′s browns, and is able to present a very pleasing ,aesthetic highly reminiscent watch with a 70s modern design.

The first thing I noticed when I saw the case of the watch was its tapered look. The bottom of the case (close to your wrist) is wider than the top. It almost looks like a volcano sitting on your hand. The circular curve of the bezel and the rounded edges of the case are complimented by very angular features in the face of the watch. Square time markers, hands, and numbering add to the mod look and feel, and contrast well with the bulbous crowns which are asymmetrically placed. I like this look because it is very clinical in design. A symmetrical look often feels too designed and detracts from a watch’s appeal as an instrument. The whole idea behind a watch, is that it is a tool to do something. The Tambour Diver is a diving timepiece. It is meant to tell the time with the additional functionality of the rotating bezel to (classically at least) measure dive time and surfacing periods. What a nicely designed watch is supposed to do, as displayed here,bvlgari watches, is perform its primary function flawlessly, while harkening to a theme. In this instance the them is a diving watch based around a 70s design motif.

Another function of the large design and bulbous looks is to remind the wearer of it’s nautical theme. Ocean diving vessels are often rounded and large in order to combat water pressure at depths. They also operate to allow for function wearing diving gloves. Thus the large crowns and indicators on the watch are functional along with being attractive and reminiscent of the deep.

To accomplish this feat of style, the Tambour Diver excels because it is focused. You will see me complain a lot about watches trying to be too many things. This watch only attempts to be a pinnacle of the style and device it is purporting to be. You will not see the Louis Vuitton monogram on this watch, nor any amount of superfluous additions. This is what really takes this from being just another Louis Vuitton, or for that matter “luxury good.” I applaud this achievement and hope to own an example of one someday. The price is about $3,600 for the diving model with rubber strap.

At 43mm wide, the size feels very proper given the style of the watch. Last year the big release in the Premier watch collection was the Moon Phase Direct Drive that I discussed here. I loved the amount of complications that it injected into the design as well as the inclusion of the Kinetic Direct Drive movement. This model before you is in rose gold-toned steel, offering a less complex dial, and a more affordable price.

Inside the watch is the Seiko Caliber 7D56 movement (which is available in some other nicer Seiko watches as well). You already know it is a Kinetic and has Auto Relay, but it is also has a perpetual calendar complication. This provides that the watch always displays the accurate date, and will not need to be adjusted until the year 2100. Information on the dial includes the time (with central seconds hand), big-date (large sized date window that uses two discs and is located close to 12 o’clock), the month,bvlgari watches, a leap year indicator,replica cartier, and 24 hour hand (useful, among other things, for AM/PM indication).

The men’s Seiko Premier case style has always appealed to me, and I like the rose gold mixed with black. It has always been a very substantial and proud look. I particularly like the design of the lugs. Fit and finish of the Seiko Premier watches is also very good, always feeling like a watch more expensive than they actually are. Naturally the crystal is sapphire, and the case has 100 meters of water resistance. The Seiko Premier Kinetic Perpetual watch is matched to a black crocodile skin textured embossed leather strap with a matching steel deployment clasp. The watch reference number is SNP036P1 and will retail for 980 euros in Europe (available in Japan, and some other parts of the world as well. Look these this new Seiko model soon.

The movement is a Seiko Kinetic Perpetual Auto Relay. The quartz movement has an "accumulator" like a battery, and a battery that is charged via a rotor in the back of the watch and also has a special system that lets the watch "sleep" for up to four years. It is an interesting hybrid between mechanical and electronic. You don’t need to change the battery in the movement like normal quartz watches (though the watch might need servicing eventually, like most any watch). The Auto Relay system will activate once the watch is inactive for 24 hours. I presume this means that the rotor in the watch does not turn. While in sleep mode the watch hands will cease to move, but the watch will still keep track of the time and date. It can do this for up to four years on a full charge. The moment the watch is picked up and moved again, the Auto Relay system will automatically move all the hands in the right position again. How cool is that? Talk about power efficiency. It is a very logical complication to place into such a movement.

For the last few years Seiko has not only been impressing me with their sport watches, but also their more formal offerings. The recently (over the last few years) revamped Premier collection has a number of attractive looking pieces for both men and women. The watches have a smooth gracefulness to the case design,omega, along with a very modern size. I fear that most "classy" watches out there are still too small for my tastes, but this timepiece is an exception.

The visible applied hour indicators are similar to the large polished ones used on the high-end Seiko Ananta watches, and look very nice next to the white on black Roman numerals. One of the more interesting design elements of the dial is thematically borrowed from the Audemars Piguet Millenary line of the watches. The Roman hour numerals on the bottom of the dial are large than those on the top. While in the opposite position, the applied gold-tone hour indicators are larger on the top and smaller on the bottom. This creates an oblong look to these rings within rings. Despite appearing a bit asymmetric, the dial is perfectly centered. Plus, you get a mixture of baton hour markers and Roman numeral hour markers.

It is a well known fact that women master the art of cooking. Similarly, they are the masters of the game of buying fruits and vegetables. Hence, the groceries shops are also a better option for those in seek for a girlfriend. They might even take the pleasure in helping you pick the good ones, I you oblige for a helping hand. Who knows! If you’re good at adulation, they might even get flattered by your acknowledge and chances are there that you will be invited for their next party!

Though pubs and night clubs house an assortment of eligible women, with the world bing wicked and vulnerable to scandals, women hang out not without taking necessary precautions and defense mechanisms. Instead of knowingly getting caught in a trap, try out other hang outs where the young women population, dominate and where you can get acquainted with eligible single women and choose your life partner.

If you admire the beauty of a woman and want your counter part as beautiful as flower, beauty parlors and salons are the best destinations to look at. But these do not have entry for men. But, if youe across a woman who’s too conscious about her beauty, acknowledge her sense of beauty consciousness and the essentiality of a good appearance. Even she will return back your acknowledgement for your realization on the importance of beauty of men as well as women.

Women’s identity in theatre dramas and film industry as enhanced to a great extent. Going to theatres, not just to watch movies, but also in seek for your girl, is also an acceptable option. If you put in effort and have the guts the catch hold of the spotlight, you have chance forpanionless women to look at you and notice your presence in the hall.

Arts and crafts are generally women’s favorite hang outs. They visit these shops quite frequently. But the only awkward situation is that, when you enter such shops, you will be the only man to enter these shops are not of the men’,bvlgari watches;s kind.

ommunities is rolling uphill, there are also personal websites that are exclusive for eligible men and women meet. But beware! A note of caution: Do not give away your contact numbers in the public forum and do accept to meet up any stranger, in seclusion.

If you want apanion who has the same tastes as yours,replica cartier, try out book stores like Landmark, Oxford, Higginbotham’s, etc. There, don’t pretend to look through books that might interest a girl. Rather, you be yourself and surf through the section that has got your kind of books filed. In fact, you might be surprised toe to a head on collision with a pretty girl who has the same interest on games, robotics and cars as yours! So don’t miss the chance, to be yourself and to find the first lady of your interest!

Gone are the days when women are confined to the walls of the house. Women have started to expose their talents in a better way, and equallypete with men. Their cheer is up in the sports as well! Women’s cricket is on roll nowadays. Though the sport arena is a men’s domain, you might meet a hand full of young ladies who also share the similar interests as yours, in sports. Else they might have also dropped in, in search of handsome guys. Who knows!

Recently, the Casio watch issued the G-Shock X-Large Combi (GA100), it is an over-sized digital wrist watch with the case measured 55.0 x 51.2 x 16.9 mm. Upholding the distinct G-Shock lineage, the GA100 features the ”Three Eyes” (found on its predecessors the DW5900, DW6900 and GW-500) while maintaining unsurpassed water and shock resistance native to all G-Shock watches. A soon-to-be collector’s item, the GA100 includes a riveted dial ring and embossed index that creates a three-dimensional effect on the watch face. ”The G-Shock GA100 is testament of our commitment to our consumers,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. ”We have listened closely and delivered a stylish, large-face,rolex watches, technically advanced timepiece” Additional GA100 features include large side buttons with anti-skid finish for enhanced functionality, shock resistance, 200M water resistance, magnetic resistant (JIS Class Level I magnetic resistance protects against the effects of magnetic fields. Equivalent to ISO Standard 764), Auto LED Light with Afterglow,bvlgari watches, 48 City World Time, 1/100 Second Chronograph, and 4 Daily Alarms and 1 Snooze Alarm, and Hourly Time Signal Available in three fashion forward hues, sentinel black (GA100-1A4), crisp white (GA100A-7A) and hazard yellow (GA100A-9A) for $99. For more information please visit www.gshock Casio America, Inc., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Play Cloths is a progressive streetwear brand with a focus on the creation of high quality garments adaptable to any lifestyle.

Nowadays, there are many people who own a titanium watch. Do you know why you need a titanium watch? We list four reasons in the following for your reference. Please have a look at a glossary of watch parts in brief.

Three parts of a watch can be made up from titanium, they are the case, bezel,bvlgari watches, and the strap. Titanium is an extremely light but very strong and durable material. The bezel is the surface ring on the watch that surrounds and holds the crystal in place. The bezel may be motionless or it may move in one or both directions, according to its function.

1. Titanium Watches Are Available In Many Styles

Titanium watches are made mainly for men although a few titanium watches for women can be found. The styles range from sport, diver, and pilot watches to dressy. Some even have bezels inlaid with diamonds or zirconia. Perhaps a great gift for that favorite woman in your life?

2. A Significantly Lighter Watch

Many of the sport, diver,replica watches, and pilot watches are bulky and heavy due to the use of stainless steel for the case. Many watch manufacturers today are making the cases and straps out of titanium as is as strong as steel yet 45% lighter. A lighter watch may also be preferred by women. In the online forums a couple of men stated they liked having a heavy watch. If you are one of the ones that prefer a lighter watch, go with titanium.

3. Ideal for Diver Watches

Titanium is resistant to salt-water corrosion making it an ideal metal for diver watches. The water resistance varied from a low of 200 meters (660 feet) to 1000 meters (3300 ft).

4. Titanium Watches are Unique

Since titanium is a hard metal,omega, the watch case can’t be mechanically stamped into shape in an automated assembly line fashion. Instead it has to be meticulously machined and drilled resulting in a more precise fit.

As what you have seen, Titanium watches are strong, reliable watches because they are made from one of the strongest metals on earth. Titanium is a uniquepound that occurs naturally on earth. Many people are often surprised as well with just how light andfortable a titanium watch is. Titanium watches are a hot fashion choice everyone can agree on. What is more, it also fit your budget.

One can always expect beautiful artistic watch creations from Van Cleef & Arpels each year at SIHH. Not that any of the watches are affordable to the lay person. For examples these models are all in platinum. They are highly primed for visual appreciation. Of the 2010′s new collections from Van Cleef & Arpels is the Midnight Extraordinary Series. I don’t know exactly how models there are. But here are three from the main California Landscapes collection, and two below from the Midnight Extraordinary Japanese Lacquer series.

I am most interested in the California Landscapes series, likely because I live in California. It is true that not all the scenes are at night (in contrast to the “midnight” part of the name), but each are interesting feats of talent. Instead of just enamel on dial paintings, the landscapes are done with some enamel work, but also a mosaic of jewels and stones. I have not the talent to indicate what stones have been used (that would be like being able to reserve engineer floats in the Rose Parade) but here are each landscape depicted in the series (only three of them or shown here). We have the natural looks of Big Spring, Apache Terraces, Turquoise Canyon, Granite Peak and White Creek, all places in California – a few of which I’ve never heard of. Still,bvlgari watches, I can recognize the look of the land as I have been through some of it.

The watch cases are all in 42mm wide platinum. Very heavy and expensive I am sure. Inside the watches are Van Cleef & Arpels Caliber 800P automatic movements. There is additional art work on the rear of the watches that is engraved. The straps are black alligator. The collection comes in a limited edition of 8 pieces per scene.

You then have the thematically similar Midnight Extraordinary Japanese Lacquer Series models. Also in limited editions of 8 piece per model, these continue the “midnight” dark tones with classic Japanese scene imagery. I do think that the reason the collection is called “Midnight” is because most Van Cleef & Arpels watches that I have seen display vivid bright colors – mostly feminine. These watches are most masculine in demeanor.

The Japanese Lacquer models also have five versions. The two pictured ones have rich variety of mocha browns and other tones common in traditional Japanese art work. Van Cleef & Arpels used five works from master artist Hakose San. Each faithfully re-visioned for use on a watch dial. These models also have 42mm wide platinum cases and contain automatic Caliber 800P movements. Each of the watches in the Midnight Extraordinary series aren’t the easiest to read in terms of the time, but these are really art watches, meant to show off the dials and display the time in more of a secondary way. I’ll try to get more images of these obvious beauties soon.

See Van Cleef & Arpels watches on eBay here.

If you’re not reluctant to wearing a used watch, then you’ll have no problem finding a good bargain on a great Elgin watch at liquidation outlets. The advantage of finding a watch in person is getting able to judge its quality with your own eyes and having the store fit the watch for you.

Watches are typically among the first items to go into closeout, either on the internet or in traditional brick and mortar stores. A lot of retailers make their profit by selling watches through different sources. Watches can be found at internet stores, online auctions, and retail and sale outlets.

As previously mentioned,gucci watches, be cautious when buying online. It’s easy to get ripped-off by someone you haven’t previously done business with over the internet. Elgin replica do exist,bvlgari watches, so you’ll want to make sure you’re getting an original piece if that’s what you’re negotiating for. You’ll also want to make sure that the price you’re negotiation properly reflects whether the watch you’re buying is an original or a replica. Also ask what guarantees and warranties are offered by the seller. Also ask if the Elgin watch you’re considering can be fitted to your size.

Quality used watches can be found at jewelry stores, garage sales, and even from private collectors. You might even find them at online auction sites.

If you want to find a good deal on watches, you should try the online auction sites like eBay, uBid, and Overstock. While you’re sure to find an enormous number of watches available for purchase, none of them can match a genuine Elgin watch for quality, elegance, and craftsmanship. Elgin watches can be found online at liquidation sites, and quite possible at your local neighborhood discount store.

While you might find some great bargains online, be sure to inquire about product warranties. Poor warranties could be a disadvantage. You’ll also need to ask a lot of questions. You’ll read a lot of promises about high quality and good condition,replica omega watches, but nothing beats having the item in hand to judge for yourself. Only by asking questions will you find out the details you want. If you can weed through the unscrupulous and find yourself a good deal, you’ll be the proud owner of a quality Elgin watch.

There’s no doubt that it’s safer to buy a watch in person than online. There are plenty of places to find one.

Recently, at the Grand Prix de l’Horlogerie in Geneva, one of the awards was not given out. According to the event??s organizers, the ??prize for the electronic watch?? was not granted because of a lack of competitors!The angry reaction was swift on the part of one man??Jean-Christophe Babin, CEO of TAG Heuer. Babin had good reason to be unhappy since his ??Calibre S?? had an excellent chance of winning this high-level prize. As a reminder, the Calibre S is a new generation calibre that unites the best of mechanical watchmaking (with 230 component parts) with five bi-directional micro-motors. This allows it, in the ??Aquaracer Chrono Regatta?? version, to display not only a retrograde date with a perpetual calendar, but also to have three modes??hour, tenth of a second chronograph, and regatta countdown,armani watches, all indicated by the same three central hands and activated by a simple push on the crown. These three modes thus offer incomparable in-tuitive readability??enough to make the difficult reading of traditional small timers definitively outdated. The Calibre S is a mechanical movement??or largely mechanical??but it has the precision of quartz. It is a hybrid, as in the automobile industry, that will certainly foreshadow a large part of what the future holds for timekeeping. Apart from TAG Heuer,bvlgari watches, we know of only one other major global brand that is exploring new technologies. With its suberb Spring Drive ??mecatronique?? line, Seiko is also combining electronic and mechanical technologies, but in a different manner than TAG Heuer. On the electronics side, the Japanese brand uses a tri-synchro regulator and an electromagnetic brake,audemars piguet, while the energy is created and stored using a mechan-ical rotor and barrel.These accomplishments have come about undoubtedly because neither Seiko nor Jean-Christophe Babin is constrained by watchmaking ??taboos??. In the case of Seiko, its watchmakers are free of these restrictive taboos because, in the first place, they are Japanese??and watchmakers for over 100 years??and secondly, because they have already seriously shaken up the Swiss watch industry once before when the company launched the quartz movement. In the case of TAG Heuer, Jean-Christophe Babin has a different perspective probably because he is not originally from the watch industry or from the fashion world. Much of his career was spent with the consumer giant, Procter & Gamble, followed by Henkel where he successfully managed the detergent division in Italy and then in Germany. His experience, far from being a handicap, has allowed him to approach watchmaking without worrying about the industry??s ??taboos?? that too often paralyze those who know only this milieu. ??I don??t feel that I am in a mental prison,?? says Babin, ??and I think that Swiss watchmaking must open up and liberate itself. Quality is not reserved only for the Swiss and luxury is not confined only to mechanical watches.?? Babin explains these words, which others dare not utter, based on what his journey has taught him. ??You must start with the consumer rather than with the product,?? he says, adding that the same holds true for quartz, for example. ??I have observed that many consumers, including men, appreciate the precision and the ease of use of quartz. Why should we deprive them of this? I have noted this desire and want to demonstrate that quartz must not be considered as lacking nobility, just like the mechanical piece should not be viewed as something that is more than noble,?? muses Jean-Christophe Babin. ??It is like in the automobile industry. Mercedes and BMW have shown that a luxury car can also be a diesel.??

Everyone knows having ?expensive watch? is fashionable and prestigious, but few know what exactly the price of ?expensive watch? is based on. The majority of inhabitants is confident it is directly-proportional to precious metals specific weight and stones used in case manufacture and inlay.

The last enters this family as the only similar complexity retired from the scene, which became public and, consequently, lost its moral value (it should be noted that market leaders keep prices for chronographs at the same status level). Grandes Complications in various combinations ensure an increase in the number of zeros in price, and you can safely invest money in such watches – their price grows like the one for works of art and luxury real estate.

You can just open any Antiquorum auction catalogue and be surprised with prices for seemingly nondescript napless lots with prestigious logos on faces. Piece unique – ?single copy? – represents all connoisseurs’ and collectors’ dream. It is an exclusive mark of owner’s exclusivity. As a final pricing stroke, we would mention the above-mentioned handwork. Alas, every year it can be met less and less. Industrialization of horology, which began in the first third of the XIX century, did not deduct its course for a moment, and today the term ?handwork? refers to such operations as ?grinding?, ?engraving?, ?adjustment?, even ?assembly?, but not ?fabrication?. You cannot find a watch with ?hand signs? in the price category up to 3-5 thousand dollars. This does not mean the whole process of creating a robotic chronometer is bad – it means it is relatively inexpensive. However, it is concerning, because sure ?conveyor? Rolex watches cannot be called buy. Moreover, Rolex, along with Patek Philippe and Panerai constitute the triarchy of brands, whose works become expensive, regardless of market conditions (for example, according to experienced collectors). This is a superfluous confirmation of the brand’s magic and,movado watches, in case of Panerai – a consequence of meager circulation in past.

If you compare one class watches with similar functionality and complexity,Breitling Watches, but manufactured, for example, by manufacture from the first dozen of the world table of ranks and the one from the end of the hundred, the difference in price would be awesome. It cannot be explained either by good production, or highly qualified professionals, or high-quality control – only the brand. Royal Oak represents an illustrative example – a famous model, launched by Audemars Piguet in 1972. Steel case, three arrows and … the price of a first class gold chronometer. The whole Europe talked about an unprecedented AP marketing mix, which did not fail, as analysts predicted, but even gave birth to a global trend. Today virtually every prestigious brand offers simple steel watch for 8-10 thousand dollars and more. And it is no surprise, because this is the way it should be.

Now we can talk on mechanical complexity. Complexity varies. On the one hand, there are such common additional functions, as pointers of date, day of week, dual time,bvlgari watches, and even moon phases. All above mentioned affects retail price insignificantly. On the other hand, there are such grandes complications, as tourbillion, repeater, perpetual calendar and chronograph.

You should not fear disturbing reports from Asian market, where they already learned stamping sanctum Swiss tourbillion quite tolerably. This growing shaft of consistent fakes is not terrible for real brands. There are two reasons for this. First, manual work is very important while tourbillion manufacture. And secondly, considering still not proven tourbillion functional benefits, watchmakers just can add something not having adverse impact on accuracy movement, i.e. tourbillion slides that frame anchor and align force of gravity in the minimum degree. By the way, let us say we do not mention here copying of perpetuelles and repeaters: they are too complex in manufacture and treacherous flaws become apparent too quickly. The following pricing factors include new technologies and inventions. In a pursuit of reliability and accuracy, leading brands collaborate closely with scientists, funding their works to create ideal watch materials.

Patek Philippe, Breguet, Ulysse Nardin, Audemars Piguet and other industry leaders significantly moved towards creation of key chronometric details (slope, balance wheel, driving wheel, and even spiral) from diamond and silicon variations: durable, resistant to temperature differences and requiring no lubrication. As accuracy also depends on selected components ideal size, technologies of their manufacturing, which standards are now calculated in fractions of a micron, also changed. Watchmakers use new materials for production of cases more often. Hublot has been long experimenting with a ?cocktail? of titanium, tantalum, ceramic, carbon, rubber, and other ?eclecticism?; Harry Winston produced a series of watches from zallium (aerospace alloy, which resistance leaves titanium behind), Zenith even invented their own blend, and christened it ?zenithium?.

A couple of words about Rolex phenomenon. Phenomenon – because it is the only luxury brand in the world that managed to keep its status, with millions of output. It is adored in the United States and Latin America, but in Europe relation towards it is ambiguous. On the one hand, it is, of course, a real name, and on the other – too commercialized and simple in appearance. After all, despite fans’ statements, ?oysters? design looks extremely boring and does not fit into the rising trend of demand for original things … Completing this modest analysis, we would like to identify the category of ?expensive watches?. Models that cost above 40-50 thousand dollars are considered expensive. Watches costing 10-20 thousands represent average price level, sometimes called ?gift? ones. Top managers, oligarchs, kings and sheikhs acquire small quantities of these chronometers from time to time, as gifts to their surroundings and family. While they prefer more expensive products, and often order self-assembly watches. This service is provided by many watch houses and is used not as a source of income (because the final price barely covers the cost of production), but as a powerful marketing tool.

Consequently, watch price is determined not only by natural carats. Let’s try to understand factors influencing chronometric pricing. We?ll start with the principal. Not with compound of mechanics, but with brand name. Humans are exposed to high-profile names magic, and enterprising merchants always tried to use this. We cannot judge whether it is good or bad, we can only state the obvious. History of Swiss watchmaking is full of legends, many of which still live in oblivion and wait for being revealed. And those that were lucky with that, captured minds of billions people long ago (and this is not an exaggeration).

This is true only in part – after all, no one would deny apparent high cost of gold, platinum and diamonds. Occasionally, however, it may happen that even a piece of platinum, entirely besprent with gems, will cost less, than chronometer of same size without visible signs of luxury.

The same can be said about pieces uniques with a set of unique and original design functions. Here we can talk about profits: each such decision will be definitely used in serial collections later, and pay a thousandfold for money invested in them. So, in conclusion, let us consider the contribution of materials to the retail watch price. It’s quite simple. The most expensive metal is platinum, the most precious stones – diamonds, rubies, sapphires and emeralds, which vary in price depending on weight and purity. Gold coating is measured by thickness (2 to 30 microns) and purity (14 or 18 carat). Same with bracelets. Leather straps made from unusual animals are popular, although they are less durable, but look more solid. The most expensive glass is sapphire, they preserve their original ?white?, even when the whole body has scratches and attritions. It is now almost completely replaced a recent watchmakers’ favorite – mineral glass. Plexiglass is never accepted in haute horlogerie family.

The fact all this costs extra money is obvious. To same can be said of mechanical improvements. Despite a widespread assertion that all important horology inventions were made even in times of Breguet, the box of chronographic patents is regularly replenished every year. This was no exception. We can recall two highly effective innovations: a new ultra precise escapement in Audemars Piguet Millenary collection and uniform system of energy transfer from clockwork spring to Tourbillion Force Constant Academia from DeWitt … Now a few words about print run. Again, humans like possessing unique things. The less similar subjects – no matter watches or, say, cup holders – exist in the world, the more expensive they are. A plain steel Patek Philippe model, issued in edition of ten copies, will definitely become an expensive collector value, leaving behind any serial platinum caliber, ?burdened? with a set of complications.