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Rolex headquarters expansion project from the last century, 60 years to begin planning for completion in 1995, it is not only a Rolex enterprises to create, innovate and progress marks, but also with leaders of the importance of the entrepreneurial spirit of the most match.
Brand Name: ROLEX (Rolex) www.newstylerolex
Country: Switzerland
Founder: Hans Wilsdorf • (Hans Wilsdorf)
Founded: 1905
Official Website: www.newstylerolex
Brand story:
In 1881, Rolex founder Hans Wilsdorf (Hans Wilsdorf •) was born in Bavaria, he was involved in a youth international business, at the beginning to do the business of cultured pearls, 19 years of age moved to Ruishilaxia Defen (La Chaux – de-Fonds), as a dedicated export business of watch manufacturing as agent.
In 1905, Hans Wilsdorf founded his own business,fake watches, called "Wilsdorf and Davis" (Wilsdorf and David company), the main saleing watches, but also develop self-made watches.
At 8 o’clock on July 2, 1908, Rolex (Rolex) officially registered trademark. The first Rolex watches, due to superior technology and quality of immediate attention. In 1914, a small Rolex table for the Kew Observatory (HKO correction) A-level certificates, and this is the United Kingdom issued by the Observatory has been leading the highest rating. This is a worldwide event, Rolex precision thus be recognized immediately in Europe and the United States worth double. Since then, Rolex have become a "precision" the consent of the word.
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After World War I, Rolex moved back to Geneva, under the impetus of its founder, the company continue to innovate, create, improve themselves, their research are mainly two: water and automatic. In 1926, the first only waterproof, dustproof form come out, and that is the famous Oyster ( "Oyster" style table). Economic crisis of 1929 dealt a blow to Swiss, Rolex has not been affected, it also produced during this period created a self-winding mechanism, so was all the rage Zaochu Perpetual (Perpetual)-type table for the watch and clock industry with to a revolution, is the pioneer of all the automatic table. This automatic table there is a pendulum axis thallium, able to swing a minor wrist watch movement into power, and therefore no manual on the chain, which was then recognized as "the most accurate and reliable automatic watch chain technology." In 1945, Rolex has a watch with a date output, and can use 26 languages table shows the date and week.
Rolex altar in today’s world the reputation, and Andre J. Heiniger (Andre • Heinig) is inseparable from the inspiration and enthusiasm. Heiniger 1921 was born in La Chaux-de-Fonds, Rolex founder Hans Wilsdorf first met him, he had the full confidence and respect.
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Wilsdorf was invited in 1948 to work for Heiniger join the Rolex. The latter work in Buenos Aires for six years, responsible for developing the market. In 1955, he returned to Geneva, promoted to the Rolex Board of Directors since 1964, the general manager to replace the Wilsdorf. He faithfully inherit the cause of Wilsdorf and continuously improve the quality of the leadership of technological innovation, the enterprise has brought a new breath of internationalization. The first step, that is, the company moved its headquarters from downtown in the suburbs a beautiful new building where, then, Heiniger began his expedition, traveled to every corner of the world to open up new markets. He has an amazing predictive power, decided to establish branches in major cities on all continents, which was a pioneering undertaking. Heiniger during his tenure has also established a "Rolex Enterprise Spirit Award", awarded once every three years to reward those in the application of science, invention, exploration and research, scientific discovery and environmental protection has made outstanding contributions to people.
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At present, Rolex is the company’s general manager Patrick Heiniger (Patrick • Heinig), the big family of his Rolex, "grow up" and love the company’s traditional, served as corporate counsel for ten years,cartier watches, followed by the appointment was only for commercial Manager, General Manager level.
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